The direct-to-consumer shift: Here’s how brands can capitalise on the boom

We are witnessing rapid growth in direct-to-consumer (D2C) sales by brands. Prominent examples include PepsiCo, which has launched two direct-to-consumer websites selling pantry staples and snacks, and Heinz, which now sells bundles of products from its “Heinz to Home” websites in several countries including Australia. Most brands are also rapidly increasing sales through e-commerce platforms such as Amazon, which recently broke through the $1 billion p.a. sales barrier in Australia. In addi