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Coles Radio goes exclusively Aussie today

(Source: Bigstock.)

Coles has promised to play only home-grown music all day today on its Coles Radio network to mark the end of Ausmusic Month, during which it has showcased local talent.

Coles Radio plays in stores, and streams online free to all. While the supermarket group says it champions Australian artists as part of its regular programming, it ramped up its local content even further throughout this month, including a special focus on raising the exposure of upcoming Australian artists.

Today’s playlist includes “the best of our backyard talent,” including Kylie Minogue, INXS, Sia, Lime Cordiale and Birds of Tokyo, along with new rising voices such as Coterie, Jordie Ireland and Kyle Pearce.

Coles CMO Lisa Ronson said the company is passionate about supporting Australian music.

“It’s really important to us to win together and support Australian artists wherever possible, which is why we’re also delighted to feature the beautiful voice of Australian artist Emily Soon in our latest Christmas campaign, continuing our tradition of championing home-grown musical talent in our marketing campaigns.”

Coles Radio is managed by Nova Entertainment. A recent GFK survey found that more than 298,000 people tune in to the station outside supermarkets.

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