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Singapore’s Sustenance meal-replacement shakes reach Australia

(Source: Supplied)

Singapore meal-replacement brand Sustenance has launched in Australia, promising “a new wave” of instant shakes with plant-based, calorie-controlled ingredients made from real food. 

Sustenance was founded four years ago by Gautam Param and a friend as a way to bridge the gap for people who do not have the time to prepare meals, yet still want to be sure of consuming all the aspects of a balanced diet. The brand has already expanded into Hong Kong and Param believes it will be embraced by time-poor, health-conscious Aussies. 

“We found that our consumers are regular people who struggle with managing their nutrition due to their busy schedule. We all know that breakfast is the most important meal of the day, but a lot of people just don’t have the time to prepare it. The same goes for meals throughout the rest of the day,” said Param.

“The result is that we often resort to eating fast food or basic food lacking in nutrition due to the convenience, but our bodies suffer because of it.”

One serving of the shakes has the right amount of protein, complex carbohydrates, essential fatty acids, vitamins, and minerals for a meal – and the ingredients are subject to minimal processing. There are no artificial additives, GMOs, dairy or soy ingredients. 

For now, the products are available only on Sustenance’s Australian website. There are four options – Essential, Signature, Low-carb and Premium – with pricing ranging from $4.50 to $7.30 per meal and sold in packs of five, 20 or 30. Delivery is promised within four to six days of ordering with shipping free over $120.  

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