Subscription-based service Coles Plus has increased benefits for Coles customers ahead of Christmas.
Consumers now can earn double Flybuys points on eligible purchases in store and online and free delivery for all Coles online orders over $50. The new offer means they will be able to save up to $11 per home delivery in the lead up to Christmas.
“In the past year we’ve seen more customers adopting a hybrid approach by shopping both in-store and online,” said Karen Donaldson, GM online commercials. “It’s important we expand our subscription program to reward those customers in a meaningful way.
“We continue to see significant growth in demand for online grocery shopping and we are investing in customer experience and capacity, which is having a positive impact on customer satisfaction.”
Other Coles Plus added benefits include unlimited access to Coles’ same-day service and access to a Priority Customer Care line.
“Feedback from Australian families already using Coles Plus has been overwhelmingly encouraging and we will continue to add more exciting updates,” Donaldson added.
Flybuys is one of Australia’s most popular loyalty programs with more than 8 million active members.