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Kellogg partners with Bega in peanut-butter flavoured cereal

(Source: Bigstock)

Kellogg is expanding its cereal offer by launching a limited-edition Nutri-Grain Peanut Butter Flavour cereal in partnership with Bega.

According to Kellogg, the range combines the crunchiness of its cereal bar with Bega’s peanut butter. Kellogg’s latest release follows the launch of the Nutri-Grain x Oak Plus and Coco Pops x Golden Gaytime collabs in Australia.

“Australia went mad for our collabs last year, so we’ve upped the ante with another Unstoppable Nutri-Grain collab,” said Dan Bitti, Kellogg breakfast lead.

“Nutri-Grain is one of Australia’s favourite breakfast cereals, and we’ve brought together the malty-crunch Aussie’s know and love and combined it with Bega Peanut Butter flavour and crunchy peanut pieces to bring Aussies something new”.

The Nutri-Grain Bega Peanut Butter Flavour Cereal can be found at Woolworths with an RRP of $6.95.

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