Woolworths has partnered with Cadbury to launch limited-edition Rum & Raisin indulgent hot cross buns.
The combination is a first of its kind with Cadbury’s Old Gold dark chocolate made with Australian rum-soaked raisins.
Jason McQuaid, Woolworths commercial director, bakery, said the partnership with Cadbury followed research finding that more than 53 per cent of Australians were looking for indulgent versions of the popular Easter buns.
“It’s a taste combination like no other and we think our customers who are looking to treat themselves with a bolder flavour profile are going to enjoy this delicious new hot cross bun,” he said.
The hot cross buns are sold in four-packs.