Global online health and fitness platform, The Healthy Mummy has been acquired for $17 million by Halo Food Co.
The brand offers mums a range of health and wellness programs that include exercises, supplements information, recipes, and merchandise. It was founded by Rhian Allen in 2010 and operates in the UK, the US and Australia.
The business boasts more than 86,000 digital subscribers hence the acquisition will add sizeable cross-brand sales to Halo Food Co’s profit mix.
Halo Food Co is a product development company in Australia and New Zealand. The ASX-listed company’s manufacturing capabilities will aid The Healthy Mummy product profile to expand and develop in order to scale the business further.
“To say we are a customer-centric business is an understatement and I have and will always strive to make every customer and mum happy with what we offer and do as a business,” said Rhian Allen, founder of The Healthy Mummy.
“Partnering with Halo Food Co was something I feel very happy about as I firmly believe that the Halo team will help to further my own vision and belief of ‘customer first’ and will allow us to serve you better with incredible product innovation and an even wider range of products,” she added.
“The business is a natural fit to the existing Halo business, increasing the lifetime value of customers to the group and adding high margin digital distribution channels and cross-sell capability that would otherwise take years to establish organically,” Halo CEO, Danny Rotman, told The Market Herald.
Since last year, the e-commerce company has started selling its products at physical retail stores including Priceline Pharmacies.
