Australian organisation Aruma says online sales of its gourmet goods under the brands Aussie Biscuits and Summerland Farm soared last year.
Aussie Biscuits sales went up to 300 per cent year on year, while Summerland Farm achieved an even larger 400-per-cent boost.
According to the company, this is the result of some new initiatives over the past year, including launching a new biscuits brand, rebranding the farm and streamlining the online presence of both businesses.
“We’ve done a lot of work reshaping and expanding our online presence for the farm and factory, which is obviously achieving some great results,” said Brett Lacey, executive GM, community and employment with Aruma.
“We like to have a bit of fun with the Aruma brand and our businesses are no exception. We’ve been rolling out a range of light-hearted online campaigns to promote our products, which has both helped us make sales and gain social media followers and engagement.”
Aimed at supporting people with disability to live a great life, Aruma is the integration of House with No Steps and The Tipping Foundation. The organisations were founded by Lionel and Dorothy Watts, and E.W. ‘Bill’ Tipping.
Brett also said the growth has proved the company’s commitment to innovation and ongoing improvement, since “much of which is driven by supported employees and their colleagues at both businesses”.
“It’s great to be so busy and have a job that’s rewarding. The new-look products and website look so much better, and people are loving our biscuits. We love seeing all the orders coming in,” said Wayne Christensen, an Aussie Biscuits supported employee.
“We’re working with some big brands, including a large hotel chain looking to stock our biscuits for staff and patrons,” said Brett. “We hope to tell everyone a bit more about that when plans are further along.”
