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Darrell Lea releases Liquorice Allsorts-inspired makeup for Mardi Gras

(Source: Supplied)

Confectionery brand Darrell Lea has released limited-edition Liquorice Allsorts-inspired makeup to celebrate Mardi Gras and Pride. 

Darrell Lea has changed the name of its Liquorice Allsorts product to Darrell Lea Loves Allsorts. The brand has collaborated with The Lip Lab – an Australian cosmetic brand – to launch the initiative with the aim of supporting the inclusivity and diversity of society. 

According to the company, the make-up inspired collection features Darrell Lea Allsorts colours and a portion of each Allsorts and lipstick pack sold will be contributed to QLife – an Australian LGBTIQ+ phone and webchat service for people who need support on their issues such as sexuality, identity or gender. 

“As an iconic Australian brand, we hope our customers enjoy adding a pop of Allsorts colour to their Mardi Gras and Pride celebrations this year which also supports the wonderful work of QLife which is a vital support service for the community,” said Aimee Cutajar, senior marketing manager at Darrell Lea. 

Zed Tintor, deputy chief executive officer at LGBTIQ+ Health Australia, said that the fund will be put into effect to support the Australian LGBTIQ+ community including having experts to train to QLife’s volunteers. 

“We are so grateful for the support and allyship from Darrell Lea, The Lip Lab and everyone who makes a purchase,” said Tintor. 

“The funds raised will go to great use – including providing expert training to QLife’s amazing volunteers so we can effectively meet the growing and evolving needs and concerns of the LGBTIQ+ community across Australia.”

The Allsorts inspired make-up collection can be purchased through The Lip Lab website with an RRP of $65.00, while the Darrell Lea Loves Allsorts limited edition is available in leading supermarkets and convenience stores, priced at $4.90 

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