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Arnott’s moves into ultra-premium cracker category

(Source: Supplied)

Australian biscuits and snack brand Arnott’s has launched a premium range of sweet and savoury biscuits, crisps, crackers and flatbread dippers. 

An Arnott’s study has established that 66 per cent of Australians stock top-shelf treats at home while 65 per cent of Australians opt to have a sweet treat in the evening after a stressful day. The research also suggests that millennials (about 72 per cent) were more likely to treat themselves to something sweet compared to baby boomers.

Cathy Zeppieri, marketing manager – innovation at Arnott’s, said Australians are seeking small moments of indulgence more than ever.

The range includes Arnott’s Obsession, a new chocolate biscuit range available in four flavours such as milk chocolate, salted caramel, dark chocolate and mint chocolate. They retail at $5.50 a pack and will be available at all major stores from April.

Arnott’s Sourdough Chips are an oven-toasted sourdough starter that come in two flavours: cheddar & roasted garlic, and cracked pepper & thyme, retailing at $4.50 a pack. 

Arnott’s Flatbread Dippers are oven-toasted flatbread crisps available in olive & feta, parmesan & basil and sesame & Middle Eastern spice. They retail for $4.50 and are available across Woolworths and independent retailers.

Arnott’s Cracker Chips are a fusion of cracker and a chip, oven-roasted and crispy. They come in honey soy chicken, balsamic vinegar & sea salt, and three-cheese flavours and are available in all major grocery stores for $4.50.

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