Free Subscription

  • Access daily briefings and unlimited news articles

Premium

Only $39.95 per year
  • Quarterly magazine and digital
  • Indepth executive interviews
  • Unlimited news and insights
  • Expert opinion and analysis

Colgate unveils range featuring Bluey characters

(Source: Supplied)

Homegrown cartoon series Bluey has become the first-ever Australian brand to be featured on Colgate products.

BBC Studios has teamed up with global oral care company Colgate to feature Bluey and Bingo – two characters from the ABC animated series Bluey. 

The collaboration will launch Bluey Manual toothbrushes, Bluey Power toothbrushes and Bluey Kids toothpaste in recyclable tubes across major supermarkets chains and retailers such as Woolworths, Coles, Aldi, Big W, Chemist Warehouse and independent channels. 

Kate O’Connor, head of brands and licensing, BBC Studios ANZ said the company is proud to be the first Aussie brand to partner with Colgate. “We think it’s a wonderful match, as Bluey and Colgate have similar goals – to keep kids (and parents) smiling.”

The product will be sold in New Zealand and Fiji as well.

You have 3 free articles.