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Delicious expands baking range in Woolworths

(Source: Supplied)

Food and lifestyle brand Delicious has expanded its baking range across Woolworths stores nationwide after a successful launch late last year. 

The range – co-created with GenU – includes Double Choc Mousse Cake, Cookies & Cream Cake, Salted Choc-Chip Cookie Pie and Upside-Down Golden Syrup Banana Cake.

This brand extension offers consumers a chance to create desserts much similar to the recipes available on the company’s website.

Delicious editor-in-chief Samantha Jones said the products were a ‘natural extension’ of the label. 

“The taste, quality and packaging of the range are resonating strongly with consumers, offering them an elevated product at an accessible price point. Consumers trust the baking expertise and credentials of the brand,” said Jones.

According to Roy Morgan Australia research, the brand reached more than 830,000 people every month across print and digital and has a social audience of more than 1.1 million across Facebook, Instagram and TikTok.

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