Australian canned-spirits brand Batch & Co has launched a ready-to-drink cocktail collection in 230ml cans.
The premixed drinks come in a range of popular blends including Gin & Prosecco, Strawberry Daiquiri, Margarita, Cosmo, Espresso Martini, and Negroni. The brand also sells a wine-based Spritz range and mocktails.
Co-founder Thomas Kiltorp said the new range reflects the growing popularity of the canned cocktail category.
Shifting consumer habits, recent pandemic lockdowns, and a new drive to get creative with drinks have prompted the innovation.
“People are ultimately looking to experiment with mixed drinks in an easy, convenient, and affordable way.”
The 230ml cans retail for $14 and a pack of four cans are sold at $55. They are available on Batch & Co’s website and from Dan Murphy’s and other selected retailers.
