Australian consumers now have more plant-based options after Coles added the alt-meat brand Get Plant’d into 800 stores.
The range features six variants: Bacon, Deli-Style Pepperoni, Deli-Style Chicken Slices, Roast Chicken Fillets, Roast Duck and Roast Pork. All the Get Plant’d products are sourced from plant-based ingredients such as wheat (seitan) and soybeans (texturised soy protein).
Founded by Cale Drouin, an Australian restaurateur and food creator, Get Plant’d aims to offer delicious flavours and more simple but functional plant-based choices for customers.
“The whole Get Plant’d range places an emphasis on delicious taste and ease of functionality,” Drouin said.
“Our goal is to make it simple for shoppers to pick up plant-based meat, and to enjoy this product as part of their favourite meals or snacks. People can Get Plant’d without having to commit to specific dietary choices full-time.”
Drouin has more than a decade’s experience in the plant-based sector. He said the demand for vegan food is rising in Australia and plant-based protein has a larger role in Australia’s future food security, especially when the global supply chain is being affected by the pandemic.
“Australia’s national food security strategy relies heavily on subsiding the meat and dairy industries, even though animal agriculture requires enormous natural resources to operate,” he added.
“Shifting government policies to prioritise plant-based protein would help to ensure Australians have consistent access to safe, homegrown crops that are more environmentally and economically sustainable.”
