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Heinz to test paper-based ketchup bottle for worldwide launch

(Source: Supplied)

Heinz has collaborated with Pulpex, a sustainable packaging technology company, to introduce a paper-based bottle for its ketchup range. 

This collaboration is part of Heinz’s plans to reduce its environmental footprint. The company also targets to make all packaging globally recyclable, reusable or compostable by 2025, as well as achieve net-zero greenhouse gas emissions by 2050.

According to Heinz, the new bottle is made from 100 per cent sustainably sourced wood pulp. Both companies are developing a prototype to test how the innovation could be applied to Heinz Tomato Ketchup bottles. 

“Packaging waste is an industry-wide challenge that we must all do our part to address,” said Kraft Heinz CEO Miguel Patricio. 

“That is why we are committed to taking steps to explore sustainable packaging solutions across our brands at Kraft Heinz, offering consumers more choices. This new Heinz bottle is one example of how we are applying creativity and innovation to explore new ways to provide consumers with the products they know and love while also thinking sustainably.”

In addition, Pulpex reported that the carbon footprint of its bottles is less than glass and plastic on a bottle-by-bottle basis. The paper-based packaging is expected to be recyclable in paper waste streams after use. 

The new format bottle will join the recyclable Heinz glass bottle and plastic bottle, as well as plastic squeeze bottles with their 30 per cent recycled content (currently available only in the EU) and 100 per cent recyclable caps.

The next step of the process contains prototype testing and checking performances before launching the bottle to the market. 

“We believe that the scope for paper-based packaging is huge, and when global household names like HEINZ embrace this type of innovative technology, it’s good news for everyone – consumers and the planet,” added Scott Winston, CEO of Pulpex

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