S&P Liquor Group, the parent of retailer Liquor Emporium, has been acquired by e-commerce liquor company Hairydog Group for an undisclosed sum.
Under the agreement, Hairydog and S&P Liquor will remain operating as standalone entities. S&P Liquor will continue to operate as a wholesale distributor for retail and hospitality venues across Sydney.
Meanwhile, the five Liquor Emporium retail stores will transfer their purchasing to Paramount Liquor as their preferred wholesaler and join the Sessions Liquor Group.
“It’s business as usual for S&P customers, they can rest assured that they will continue to receive the same great service from the same trusted staff, and continue to get the best in market pricing and deals,” said Paul Ververis, GM at S&P Liquor.
Hairydog currently offers more than 6000 products to consumers, with warehouses in Sydney, Melbourne and Adelaide.