Free Subscription

  • Access daily briefings and unlimited news articles


Only $34.95 per year
  • Quarterly magazine and digital
  • Indepth executive interviews
  • Unlimited news and insights
  • Expert opinion and analysis

Woolworths Metro launches in-store vertical farm


Woolworth Metro is set to launch Australia’s first-ever vertical farm delivering sustainably grown fresh herbs to the Erskineville community.

The venture – dubbed ‘The Urban Garden’ – is in partnership with Sydney based agri-tech company InvertiGro. 

Herbs such as basil, parsley, mint and coriander are grown at an indoor farm in Rosebery, free of herbicides and pesticides. Once fully grown, they are transported and transplanted on an in-store vertical farming wall at Metro Park Sydney Village. 

InvertiGro co-founder Paul Millett said the innovation will introduce shoppers to a new way of farming.

“InvertiGro reduces food waste considerably by reducing the amount of food lost in transportation and handling. By providing fresh usage-size bunches we aim to reduce the waste once consumers take them home.”

Woolworths Metro director Justin Nolan said the venture will create great awareness of innovative Australian farming methods.

“Shoppers will notice InvertiGro takes up a small amount of space in-store and it is a great non-waste initiative.”

The herbs will be sold in bunches for $3 each.

You have 3 free articles.