Cosmetic distributor Frostbland has rolled out a range of bath-time products for toddlers inspired by the global hit show Cocomelon.
All products contain shea seedcake extract – which acts as an antibacterial barrier for the skin and allantoin pro-vitamin B5 – which moisturises the skin. It is free of parabens, silicones, mineral oil, sulphates and artificial colourants.
The hit kids series has garnered 130 million subscribers and 3.2 billion average monthly views on YouTube. The show features JJ, his friends and family celebrating life’s big moments for little kids.
Bruna Baeta, brand manager, said Frostbland wants to deliver a “memorable sensorial bath time experience” for kids.
“The gentle formulas are designed to clean and lightly moisturise the skin and hair with a great bubble power and delicious fragrance,” she said.
Adam Steel, director of Global Agents Consumer Products, said the show helps preschoolers learn numbers, letters, colours and animal sounds while also inspiring positivity and nurturing a growth mindset.
The range includes Cocomelon Bubble Bath, a 3-in-1 shampoo, conditioner and body wash and a conditioning shampoo – all retailing for $12.99 while the Cocomelon Conditioning Detangler retails for $11.49.
All products are dermatologically tested and are available from Chemist Warehouse.