Australian baby formula startup Sprout Organic has partnered with online marketplace Amazon to sell its products – and is working on expediting its availability in the US.
The company’s flagship product is a 100 per cent plant-based infant formula made with pea and rice protein.
Selasi Berdie, co-founder of Sprout Organic, said the pandemic has accelerated e-commerce growth years into the future, increasing convenience and accessibility globally.
“If you told me five years ago that parents would be willing to purchase infant formula online, I wouldn’t have believed you,” he said.
“With the distressing infant formula shortages we’re currently seeing in the US, especially for parents of infants with dairy and soy allergies, we are also working closely with the FDA and Austrade to try and expedite Sprout’s access into the USA through this channel.”
The partnership comes days after the brand debuted at the Saudi Food Expo – the largest food, beverage and hospitality trade fair in Saudi Arabia.