Non-alcoholic spirit brand Lyre’s has partnered with Amazon Alexa to use technology to help customers mix their favourite cocktails, sans the booze.
To get started, Alexa owners can simply request “Open make it a Lyre’s” to activate the new skill. The virtual assistant will then ask them to name a cocktail or spirit they prefer, such as a Cosmopolitan or a Midori Sour.
Afterwards, Alexa will be able to recommend a non-alcoholic alternative, reading out the recipe one step at a time. Customers can follow instructions via any smart screen device, or they can navigate hands-free by asking “Alexa, what’s next?” to receive the next steps. Alexa will also play background music to help set the mood.
Alexa’s new skill comes at a time of growth for the non-alcoholic category, with the no- and low-alcohol sector slated to outpace the total alcohol category by 2025, with growth in Australia expected to hit 16 per cent by 2024.
“While Alexa’s known to be well-versed and experienced in the kitchen, it’s exciting to be further extending Alexa’s skills to the bar,” shared Michele Buti, director of Alexa International.
The new skill’s tutorial shares the best proportions for each ingredient, together with the right measurement of syrups, mixers, and garnishes to provide the closest possible match to the original cocktail or spirit, all without alcohol.
“We’ve seen the rise of the at-home bartender alongside a huge uptake in non-alcohol trial and consumption”, said Mark Livings, co-founder of Lyre’s.
“But there are nuances in preparation and service when it comes to creating a non-alcoholic version of your favourite drink that requires education and trial; which is where Alexa comes in.”
The “Make it a Lyre’s” skill is available to try on all Amazon Echo and Alexa-enabled devices.
