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Consumer views sought over egg industry’s future

(Source: Bigstock)

For the fifth consecutive year, Australian Eggs is seeking public participation in a large-scale research study examining the future of the egg industry.

The research conducted by Voconiq will explore the community’s attitudes towards the egg industry as a whole and delve into topics such as biosecurity, traceability, environmental impact and animal welfare.

Dr Kieren Moffat, Voconiq CEO, said this year’s research will build on previous year’s findings and explore changing views on the egg industry.

“Sustainability is a major issue globally and it is important that the egg industry remains focused on how it fits into this growing movement,” he said.

“We encourage Australians who want to have a voice on issues related to the egg industry to take part in the public open survey.”

Rowan McMonnies, MD at Australian Eggs, said public participation is ‘invaluable’ to the survey as it helps see the industry through the community’s eyes’.

“This year-on-year survey acts as an effective call and response between us as an industry and the public, continuing to drive transparency and trust which is demonstrated through the delivery of tangible outputs and solutions to significant issues like hen welfare, food safety and environmental sustainability,” said McMonnies.

He added that the industry is moving towards carbon minimisation and improving farm biosecurity practices through a virtual reality tool.

In the past four years, more than 33,000 Australians have partaken in the study, which this year closes on closes on June 20. 

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