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Heinz launches Heartbreak Survival Kit in latest DTC offer

(Source: Supplied)

Heinz has launched a new Survival Kit aimed at providing Australians with the emotional support they need when having breakups. 

The Heinz Heartbreak Survival kit features seven different products including Mac & Cheese Original Pasta, Hot Chocolate Kit, Heinz Tissue Box and Heartbreak Roadmap. 

The kit was established with the intention of assisting Australians who are devastated, recovering from a friendship breakup… or someone who is eternally single.

“Heinz Heartbreak Survival Kit features some of our top-rated products that will certainly help our customers through life’s key moments, no matter how emotional they may be,” said Joe Shaw, head of e-commerce at Heinz Australia. 

The Survival Kit is available online via Heinz’s website with an RRP of $25. 

Heinz has offered several different lined-edition kits to customers on a DTC basis before, since 2020: Heinz home-delivered food kits launched in DTC foray

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