Dan Murphy’s and BWS parent Endeavour Group says sales of zero alcohol brands have surged more than 150 per cent during the past two years.
With more than 329 different products on offer, zero alcohol remains one of the fastest-growing categories for the company.
Tim Carroll, Endeavour Group’s director of buying & merchandise, welcomed the new “wave” and said customers want zero alcohol options included for special occasions.
“A majority of customers first discover the great quality of zero alcohol when trying them for specific occasions, such as Dry July, mid-week drinks or if they are the designated driver. Once they have tried them, they keep coming back for more.”
DrinkWise CEO, Simon Strahan, said the popularity of no alcohol products is a “positive sign” that consumers are making active decisions to cut back on their alcohol consumption.
