Sanulac is rebranding its premium toddler supplementary drink brand S-26 to Alula after 50 years on the market. The change relates to a licensing agreement that expires next year.
According to Sanulac, supplementary drinks along with a healthy diet, help fill nutritional gaps when intakes are inadequate.
Makedonka Del-Ben, head of marketing, said the formula will remain the same though the product name is changing.
“The transition will take place over the next 12 months and includes a comprehensive media plan including national TV and digital, as well as public relations and influencer activity.”
The Alula S-26 Gold Toddler milk drink contains 16 vitamins and minerals, including vitamin D, vitamin A, iodine and iron, to help support toddlers’ growth and development. It is suitable for children from 12 months.
“With the S-26 Alula brand for toddlers, we are committed to combining both scientifically researched ingredients and care for young children.
The Alula S-26 Gold Toddler is available across pharmacies and supermarkets nationally.