Liquor company Pinnacle Drinks has launched two new products under the brand Rey Loco: Tequila Lime & Soda and Tequila Bloody Orange & Soda are made with real tequila and contain 99 calories.
The Rey Loco Tequila Lime & Soda combines lime and soda to create a sparkling, slightly sweet, citrus tequila flavour, while the Rey Loco Tequila Bloody Orange & Soda showcases authentic tequila with fragrant blood orange and is topped with effervescent soda.
“With both the premixed cocktail and tequila categories growing exponentially, we saw a real opportunity to add something to the market which not many other brands are executing at the moment,” said Elle Lewis, senior brand manager at Pinnacle Drinks.
“By using 100 per cent real tequila, we make sure our product is both authentic and tastes good. Customers are also increasingly looking for convenience, options that are great tasting and ready to serve. With Rey Loco, we believe that we have achieved that.”
The Rey Loco range has an RRP of $25.99 for a four-pack.