To mark the milestone of raising $10 million for its charity the Sisterhood Foundation this month, Priceline Pharmacy has launched a capsule collection of four hoodies that generous customers can have the chance to win.
Dubbed Sisterhoodies, the four-piece capsule collection was designed by TV host and Priceline ambassador Chrissie Swan, with her fashion designer friend Rebecca Thompson. Until July 27, customers who round their purchases by $3 in any Priceline store can go in to draw one of the 400 limited-edition Sisterhoodies.
Funds raised by the Sisterhood Foundation are distributed among four charity partners: Dementia Australia, Panda, Motherless Daughters Australia, and Raise Foundation.
“Rebecca and I had loads of fun designing our collection of Sisterhoodies,” said Swan. “I can’t wait to see Australians wearing our designs this winter, and their hearts on their sleeves, all while raising money for causes that need our support.”
Richard Vincent, CEO and MD of Priceline’s parent API, said he is proud of the generosity and commitment displayed by the company’s 470-plus teams in supporting the Priceline Sisterhood Foundation every year.
“We say Priceline is ‘A Festival of You’, and we’d like to think our impact extends beyond our stores to all Australian women and their families.”
