Australian of the Year Dylan Alcott, AO has partnered with Grant Burge Wines in a campaign to encourage all Australians to celebrate their ambitions and ‘leave their own mark’ on society.
Considered one of the largest campaigns to date for the brand and its parent company, Accolade Wines, ‘Leave Your Mark’ aims to inspire people to pursue their passions.
“I’m pumped to join the Grant Burge family and be part of Leave Your Mark, a campaign that shares my own desire to motivate people to be the best version of themselves and make a difference,” said Alcott.
Alcott has won four Paralympic gold medals and is the only male to win the ‘Golden Slam’ across Australian, French, Wimbledon and US Open Championships.
Jack Glover, marketing director ANZ for Accolade Wines, said the campaign represents Grant Burge’s “progressive approach” to winemaking and its commitment to continually evolving its portfolio.
“Grant Burge is committed to pushing the envelope when it comes to category innovation, premiumisation and diversification. At the heart of the ‘Leave Your Mark’ campaign is the message that it’s not about our past achievements but what we are going to do next.”
The winemaker is also an official partner of the Dylan Alcott Foundation, a charitable organisation that helps young adults living with a disability achieve their dreams and discover their full potential.
The business says it will be donating $2 from select wine bottle sales later this year to establish tertiary education scholarships in the country. The campaign will be launched across digital, TV, PR and retail channels.