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Fast-growing Mood Tea names new GM

(Source: Supplied)

Georgie Theologedis has been appointed as the new GM of Mood tea, a social enterprise of UnLtd.

The appointment follows the brand’s recent partnership with Woolworths as it continues to scale up its operations.

Theologedis was the lead consultant for insights at IRI Asia Pacific and held other management roles in FMCG, pharmacy and retail businesses over her career. She was also the country manager for Swinckels Family Brewers prior to this role, overseeing sales and marketing for beer and non-alcoholic beverages.

Chris Freel, CEO of UnLtd and Mood tea, said: “Georgie’s vast experience in the food and retail industry, her expertise in using data to drive sales and her passion for improving youth mental health are such a valuable addition to our team.”

Georgie Theologedis. Image source: Supplied

“Protecting the mental health of our younger generation is something I’m incredibly passionate about and I’m honoured to be able to use my skills to make a real difference in the fight against youth suicide,” said Theologedis.

In her new role, she will be responsible for new product line development and for the commercial success of the brand.

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