Non-alcoholic liquor brand, Naked Life Spirits, has launched Naked After Work, a series to celebrate sobriety and spark a conversation about the toxic drinking culture in the workplace.
A recent study by Dr Livingstone at the La Trobe Centre for Alcohol Policy Research shows a generational disconnect in the corporate drinking culture. Among employees, 35 per cent of those aged 26 to 65 admit to drinking a few times each week, while only 14 per cent from 18 to 25 years old admit to drinking with the same frequency.
His research suggests that the culture of Australian workplaces is being set by older management structures, who are more likely to be heavier drinkers. A trend that can potentially penetrate all facets of workplace culture.
In line with this, the company has teamed up with influential companies, including Canva, and National Australia Bank, providing non-alcoholic options to workplaces and employees across the country through tastings and events.
The non-alcoholic label launched the series at Garden State Hotel, the centre of Melbourne’s epicure and bar scene, with events to celebrate the changing drinking cultures of the country, with an emphasis on workplace and after-work moments.
“We aim to promote the concept that you don’t need to consume alcohol to be involved,” said David Andrew, founder and CEO of Naked Life.