Simmone Logue has partnered with Woolworths to launch her ready-made meals across the country.
With the new partnership, her country-style range of pastries and slow-cooked meals will expand from 40 stores in NSW to 240 stores Australia-wide, while 950 stores will stock her soups.
Simmone Logue quit her short-lived career as a ballerina to pursue a passion for cooking and entrepreneurship.
Since opening her first storefront in Balmain with five employees and average sales of 500 pies per week, her team has grown to 100 and she now sells an average of 35,000 pies and quiches daily.
Covid forced a fast pivot for Simmone Logue which was selling homemade pies, pastries and prepared meals to Qantas business class. When flights were curtailed by the pandemic in January 2020, sales slumped to $50,000 per week so she turned to supermarkets forming an alliance with Woolworths. Supermarket sales surged by 700 per cent to top $400,000 in value.
Logue says the collaboration with Woolworths represents an impressive business reorientation in response to the pandemic’s impact on the food and beverage sector.
