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Nut-free spread startup secures $1m in deals with Coles, Woolworths

Nut-free spread startup secures $1m deal with Coles and Woolworths
(Source: Supplied)

Nut-free spread startup Buddee – which uses chickpeas instead of legumes – has secured $1 million in deals with supermarket giants Coles and Woolworths.

Buddee’s range of nut-free spreads includes Chocolate, Smooth, and Crunchy, all made with roasted chickpeas.

The brand was launched by co-founders and dads Seong-Lee Ang and Rodney Chieng as an answer to the no-nut policy across Australian schools. Ang’s two children have severe anaphylactic food allergies.

“When they were younger, it was a lot easier to manage. But going to school became more of a concern,” Ang told Smart Company.

“Buddee started with me trying to create something for my children to eat at school safely.”

He added that major supermarkets lacked allergy-friendly and no-nut spreads aside from Vegemite and Jam, so he and Chieng worked together during the pandemic where they “had quite a bit of time to muck around”.

The pair said they experimented with around 60 versions of the spread over two years, and their children tasted every one of them. 

Throughout the product development process, the co-founders said the brand’s three main pillars include having good taste, being allergy-friendly, and being healthier than most snacks on the market.

“Buddee spreads are just the beginning,” Ang added. “We’ll have a range of future products, and they’ll be in a similar vein: healthy and delicious!”

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