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Cadbury Roses pairs up with Aboriginal artist Kenita-Lee McCartney

Cadbury Roses pairs up with Aboriginal artist Kenita-Lee McCartney
(Source: Supplied)

Cadbury has paired up with Aboriginal artist Kenita-Lee McCartney to launch a limited-edition Cadbury Roses Box named “Kalintyerra”, an illustration inspired by the artist’s deep connection to the land and love for those closest to her. 

Since 2021, the confectionery giant has partnered with various indigenous artists to create limited-edition pack designs that celebrate the brand’s heritage in fostering connections.

McCartney, a proud Wemba Wemba, Wiradjuri, Wotjiboluk, Nari Nari and Boon Wurrung woman, describes the babbling creeks, rivers, and waterways that weave across lands as symbols that represent a greater story of endless love. 

“In and amongst this busy new world we live in, it’s important to take a moment to reconnect, as a connection that shapes and strengthens the love we share with loved ones,” said McCartney.

“I was so humbled and grateful to be part of this collaboration with a brand that holds similar values, as the notion of Kalintyerra is something I hold close to my heart.” 

Cadbury Roses will donate $50,000 to its ongoing charity partner, The Stars Foundation, to celebrate the launch of this year’s limited-edition pack design.

The Stars Foundation supports Aboriginal and Torres Strait Islander girls and young women by improving health and education outcomes and providing pathway opportunities through holistic mentoring.

“We are so grateful for Cadbury Roses’ ongoing support of the program and our girls,” said Andrea Goddard, founder and CEO of The Stars Foundation. 

“This level of investment enables Stars to support Aboriginal and Torres Strait Islander girls and young women through school, to complete year 12 and transition to work or study.”

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