Dried fruit snack brand, Annies, has been given a new lease on life after being saved from closure by its original owner, Graeme Giles.
The Marlborough-based company was set to shut down after being acquired by Kono as part of a strategic reset. However, Giles and his family bought back the business this month.
“With the brand’s history and as the owners of the factory building, we felt we could not walk away,” said Giles.
“We negotiated a purchase of all equipment, brand and IP, which put Annies back into its original ownership.”
The “new generation” of Annies’ owners include Giles’ daughter, son-in-law, and grandchildren, who will be the face of the brand.
After 130 years on the property, the Giles family said the passion for retaining and growing the brand is foremost; however, “spreading the load” is important, which is why the company tapped Ant Moore and family from Ant Moore Wine and Marl Vintners as venture partners.
The company added that as a “go-to snack” for three generations, it is already working on several projects looking at new lines and products.
Andy Wotton, COO of Kono NZ, said everyone was delighted to see the Annies brand continue, and wished the Giles family every success.
“This is a wonderful outcome,” he said.
“The Giles family is the landlord of the Annies factory, so they’ll be able to continue using the equipment and machinery; this will be a smooth transition for them.”
