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Vitadrop expands its range into Coles and Woolworths

(Source: vitadropau/Facebook)

Multivitamin and electrolyte drink brand Vitadrop is set to launch its range of hydration solutions into Woolworths and Coles stores nationwide.

Founded by scientist Charlie Wood and sports fanatic Dan Concannon in 2018, the company says it is on a mission to make hydration “fun, functional and easy”.

The brand’s range is a scientifically-backed blend of electrolytes and B Vitamins which are listed as “medicines” by the Therapeutic Goods Administration (TGA). It is both vegan and cruelty-free.

The range features:

  • Vitadrop Daily Powder – a 2-in-1 multivitamin and natural electrolyte blend that is also sugar-free, gluten-free and stimulant-free.
  • Sparkling Vitamin Water – made with all-natural ingredients, essential B Vitamins and natural electrolytes combining 14 key active ingredients. It is sugar-free and made with real fruits.
  • Nightly Sleep Support – a magnesium-infused, natural botanical mix for the evening.
  • Hydrating Eye Gels – a paraben-free hydrating gel that offers instant freshness and elevates hydration, brightens, and firms skin.

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