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Coles, Western Meat Packers boost meat production in $35m facility upgrade

Coles and West Meat Packers boost meat production in $35m facility upgrade
(Source: Supplied)

MAP WA’s meat processing facility in Bibra Lake underwent a $35 million upgrade, doubling its manufacturing capacity to 2.1 million retail-ready meat packs per week.

Launched in 2011, the MAP WA facility is a joint venture between Coles Supermarket and Western Meat Packers Group. It supplies retail-ready, chilled raw meat products for every Coles supermarket in WA and parts of the Northern Territory.

“This site processes exclusively for Coles, so it’s an important one for the supply of meat for our customers across the state,” remarked Matt Swindells, chief operations and sustainability officer, Coles. 

“We’ve been working with the team as a partner for over a decade now, and supporting this expansion has been great.”

For the upgrade, $10 million was allocated to construction expenses and the remaining $25 million for state-of-the-art robotics and equipment. The investment will expand production lines from six to nine, increasing its weekly capacity to 400,000kg.

“We’re incredibly proud to have completed this innovative project in partnership with Coles without disrupting our current output of one million meat packs each week,” added Andrew Fuda, CEO, West Meat Packers Group. 

“We now have one of the country’s most technologically advanced meat processing facilities, which is great news for WA meat producers and Coles’ customers.”

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