Vok Liqueurs has entered the ready-to-drink market with the launch of Cocktails by Vok. The range aims to honour classic cocktails in a refreshed, more convenient canned format.
Cocktails by Vok has an ABV of 4 per cent and are available in three flavours: Pina Colada, a blend of coconut and pineapple; Sex on the Beach, with sweet orange and peach; and Raspberry Ripple, a mix of tart raspberry and vanilla.
Michael Newbold, senior brand manager for Vok, said that given Aussies’ “insatiable demand” for convenient drink choices, the brand wants to be a leader within the ready-to-drink space, just as it is in liqueurs.
“One of the most magical things about cocktails is how easily we can associate our favourite drinks with a particular moment, place or time,” said Newbold.
“At the end of the day, we wanted to offer drinkers fun, full-flavoured and sessionable options at a great price.”
Cocktails by Vok are available in 250ml cans for an RRP of $18.99 for a four-pack and $99 for a 24-pack carton at Dan Murphy’s and independent retailers nationwide.