American lager brand Miller Lite has launched a novel product for customers looking for a beer alternative for Dry January – beer mints.
The brewery describes its mints as having the freshness of spearmint and a subtle taste of Miller Lite, which leaves a fresh breath and hopp taste in the mouth.
“The same taste as Miller Lite, only without the beer,” said the company.
Ann Legan, VP of marketing for the Miller Family at Moolson Coors, said the company created the Beer Mints for folks participating in Dry January who might miss the taste of their beer.
“If you love the taste of beer but want to take a break from the ABV for the month, we’re offering consumers the perfect way to enjoy Miller Lite without breaking any resolutions,” said Legan.
Each tin of Miller Lite Beer Mints contains 40 non-alcoholic mints, is priced at A$7.50 (US$5), and is available online.
