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Swaggle GM Chad Burke on the untapped opportunities in Australian pet care

Australia is a nation of animal lovers, with nearly half of all households having a canine family member and roughly the same number with a cat companion. On average, most homes have multiple pets, which makes catering to pets a big business. Australian retailers have got the message loud and clear. This month Ikea Australia launched its first pet range, Utsadd, and last February, hardware retailer Bunnings launched a pet care category, marking its biggest product expansion in decades since the
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