About Author

Brian Walker

Brian Walker, Author at Inside FMCG

The risk of co-creation pays off for Kit Kat

Why incorporating consumers into the product process adds value to retailers’ brand.

Drones to drive the future of retail?

A look at the various roles that drones could play in retail in the near future.

Running a business by remote – the Woolies saga

Brian Walker on the traits of successful CEOs who lead from the shop floor and not from the boardroom.

Who are your customers really?

Why classic demographic segmentation models are no longer enough for retailers.

Digital strategies and Australia’s millennial foodies: Part III

The third and final instalment of Brian Walker and Vikki Weston’s series on retail strategies to engage millennials.

Digital strategies and Australia’s millennial foodies: Part II

The second instalment of a three-part series on digital strategies for connecting with millennials.

Digital strategies and Australia’s millennial foodies

Online and app-based ordering systems are popular among millennial foodies.

Digitising the deli

Retail Doctor Group looks at a disruptive Belgian food store’s digital innovations.

A green step in the right direction

Whole Foods continues to lead in innovation within the grocery industry.

Food truck retailing

Brian Walker on taking retailer’s branded offering to the customer.