Brian Walker, Author at Inside FMCG
Why incorporating consumers into the product process adds value to retailers’ brand.
A look at the various roles that drones could play in retail in the near future.
Brian Walker on the traits of successful CEOs who lead from the shop floor and not from the boardroom.
Why classic demographic segmentation models are no longer enough for retailers.
The third and final instalment of Brian Walker and Vikki Weston’s series on retail strategies to engage millennials.
The second instalment of a three-part series on digital strategies for connecting with millennials.
Online and app-based ordering systems are popular among millennial foodies.
Retail Doctor Group looks at a disruptive Belgian food store’s digital innovations.
Whole Foods continues to lead in innovation within the grocery industry.
Brian Walker on taking retailer’s branded offering to the customer.