About Author

Ian Segail

Ian Segail, Author at Inside FMCG

You too can make ‘dry’ the new fresh

Convenience is killing the weekly grocery shop.

How to avoid copycats and private labels from killing your brand

It’s important to make a clear point of difference.

Disrupt the status quo

What do Donald Trump, Uber And Bills Bread have in common?

PART 6: The secret to successful packaging design

Know the real worth of your product.

PART 5: The secret to successful packaging design

How do you demonstrate value for money on a retail shelf without a discount sticker?

The secret to successful packaging design – PART 4

To be engaging, design must be relevant to the target consumer – emotionally connecting with their needs and wants.

The secret to successful packaging design – PART 3

Irresistibility is impossible to refuse.

The secret to successful packaging design – PART 2

Clarity is the core element of all marketing communications.

The secret to successful packaging design

To be successful on shelf your packaging design must be riveting, compelling and instantly appealing.

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