Ian Segail, Author at Inside FMCG
Convenience is killing the weekly grocery shop.
It’s important to make a clear point of difference.
What do Donald Trump, Uber And Bills Bread have in common?
Know the real worth of your product.
How do you demonstrate value for money on a retail shelf without a discount sticker?
To be engaging, design must be relevant to the target consumer – emotionally connecting with their needs and wants.
Irresistibility is impossible to refuse.
Clarity is the core element of all marketing communications.
To be successful on shelf your packaging design must be riveting, compelling and instantly appealing.