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Jason Pallant

Dr Jason Pallant is a lecturer in Marketing at Swinburne University of Technology. He is an applied researcher in the areas of consumer journey and decision making, multi-media, and evolving behaviour. He is currently the pillar leader of Service Innovation for the Customer Experience and Insight (CXI) Research group. His academic research has been published in a variety of outlets including Journal of Interactive Marketing, Journal of Retailing and Consumer Services and the Australasian Journal of Information Systems, and received the ANZMAC Doctoral Colloquium Best Paper award in 2015.

From the author

Analysis: Welcome to the new grocery

The pandemic has initiated many changes in the sector and accelerated others. Here’s a look at what’s new and what might...

Revealed: The science behind Aldi’s Special Buys strategy

The incredible popularity of these promotions is no accident. They tap into powerful desires that can make a simple purc...