Karen Spear, Author at Inside FMCG
Karen Spear on what brands and retailers need to consider in order to drive change.
Karen Spear on how lo-fi testing can lead to a better understanding of customer behaviour.
The rise of omni-channel has seen a parallel increase in co-created customer journey mapping to develop innovative strategy, writes Karen Spear.
While psychographic profiling is not new, the function is evolving, says Karen Spear.