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Michael Laps

Michael Laps is the co-founder and strategy director at Yoghurt Digital. He specialises in customer behaviour research, user experience, and all things search. He is also a guest lecturer at UNSW and Macquarie Business School and was the recipient of the Australian Marketing Institute's “Future Marketing Leader” award.

From the author

The importance of digital marketing for FMCG brands

Digital marketing isn’t the new kid on the block anymore – so why has the FMCG sector been so slow to adapt?