From the author
How did this beverage brand increase new facings by 71.9 per cent?
A happier field team is a nice win, to be sure, but it doesn’t mean as much for the people back at headquarters.
Crowdsourced shopping: the secret weapon in optimising in-store FMCG sales
Crowdsourced mystery shopping can be vital in shaping manufacturer campaigns, especially during key peak-sale seasons.
