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Columns

Columns Archives

Eye catching displays

Zee Ayad on his latest project that uses an innovative way to attract the eye of a passerby.

Creating a positive perception of your brand

Aaron Blackman's top 10 tips to create a strong reputation for your brand.

Psychographic profiling and brand contextualisation

While psychographic profiling is not new, the function is evolving, says Karen Spear.

Digital innovations shaping the way we shop

We’re in for some interesting tech innovations in the retail environment this year, says Dave Ridgley.

Who wears the innovation trousers?

Mark Hobart looks at how to navigate the range review process and launch innovations that drive profitable growth.

Are you retail ready?

Nicky Jackson outlines the key factors brands need to consider to be retail ready.

How to triple snacks sales

Amelia Priest's eight advice tips on how to get the most out of snacks.

Shopper marketing: Where to now?

Popai and GfK outline where the Australian shopper marketing industry is heading, and what needs to be done to optimise ...

Will the small pharmacy store survive?

Kevin Moore looks at what the future holds for pharmacies in Australia.

The right prescription

Phillip Clarke on why the Australian pharmacy sector is in need of reform.

Shopper marketing: What’s happening in digital?

Popai and GfK review the usage of digital tools in shopper marketing.

Coming through with the goods

Brian Schulte looks at the growing pressure faced by consumer goods suppliers to deliver wider range of products.

Shopper marketing: What’s being activated in market?

Popai and GfK review the shopper marketing activations making it to market.

7 key retail trends

Jacqui Buffett examines seven retail trends all brands should be taking notice of.

Undoing flat mass production experiences

Clair van Veen discovers a new best practice grocery experience.

Shopper marketing: The agency overview

Popai and GfK review the status of agencies and POP suppliers in the shopper marketing space.

Taste over waste: ugly food movement winning friends

Gary Mortimer examines the ugly food movement taking shape around the world.

Capturing impulse shoppers

Zee Ayad looks at a new design trend catching impulse buyers' attention.

Shopper marketing: The retailer overview

Popai and Gfk review the status of retailers in the shopper marketing space.

It’s all about the retail pitch

Nicky Jackson looks at what it takes to make your product stand out against the competition.