Latest Liquor News - Inside FMCG

Strongbow cider

Asahi sells five liquor brands to Heineken

Asahi has sold the Australian rights to five liquor brands, including Strongbow and Stella Artois, to rival Heineken.

Bloke in a Bar

NRL star launches beer brand during Covid, sells 750,000 cans

Former NRL player Denan Kemp launched a beer brand called Bloke in a Bar in March, despite the ongoing Covid-19 pandemic – and he has already sold more than 750,000 cans.

Monteiths

Monteith’s launches five new brews in Australia

New Zealand brewer Monteith’s is launching five craft beer options from its batch-brew range in BWS.

Sapporo revisits its roots with manga-inspired campaign

Sapporo is sharing the brand’s history through a manga-inspired marketing campaign scheduled to launch in Australia next month.

Coopers rebrands Session Ale as Pacific Pale Ale

Coopers Brewery is rebranding its Session Ale as Pacific Pale Ale ahead of summer, with the brew headed to shelves nationwide late this month.

Coles launches new organic wine range across its liquor chains

Coles is launching an organic wine range across Vintage Cellars, First Choice Liquor Market and Liquorland.

BWS boosts ranging of 18 local brands after consumer poll

Liquor chain BWS has given 18 local independent liquor brands increased shelf space after polling customers on which labels they want to see more of.

Spanish tiger-nut liqueur Licor 43 Horchata targets vegans

Spanish liquor company Zamora has launched a plant-based option for vegans called Licor 43 Horchata, now on sale in Australia.

Part Time Rangers

Jack Daniel’s parent snaps up Kiwi RTD startup Part Time Rangers

Brown-Forman has bought two-year-old New Zealand RTD startup, Part Time Rangers.

The Wine Collective relaunches as local and international marketplace

One of Australia’s leading digital wine businesses the Wine Collective has relaunched, creating a wine-led marketplace which seeks to “forever change the way Australians buy and enjoy fine wine”.