Latest Liquor News - Inside FMCG
Asahi has sold the Australian rights to five liquor brands, including Strongbow and Stella Artois, to rival Heineken.
Former NRL player Denan Kemp launched a beer brand called Bloke in a Bar in March, despite the ongoing Covid-19 pandemic – and he has already sold more than 750,000 cans.
New Zealand brewer Monteith’s is launching five craft beer options from its batch-brew range in BWS.
Sapporo is sharing the brand’s history through a manga-inspired marketing campaign scheduled to launch in Australia next month.
Coopers Brewery is rebranding its Session Ale as Pacific Pale Ale ahead of summer, with the brew headed to shelves nationwide late this month.
Coles is launching an organic wine range across Vintage Cellars, First Choice Liquor Market and Liquorland.
Liquor chain BWS has given 18 local independent liquor brands increased shelf space after polling customers on which labels they want to see more of.
Spanish liquor company Zamora has launched a plant-based option for vegans called Licor 43 Horchata, now on sale in Australia.
Brown-Forman has bought two-year-old New Zealand RTD startup, Part Time Rangers.
One of Australia’s leading digital wine businesses the Wine Collective has relaunched, creating a wine-led marketplace which seeks to “forever change the way Australians buy and enjoy fine wine”.