Latest Marketing News - Inside FMCG

Walkers jumps back onboard Spice Girls bandwagon

The girl group teams up with Walkers for new ad campaign.

2019 Modi Apple Campaign uses new tagline: Every bite a masterpiece

SPONSORED: New tagline developed with thoughtful consideration for the Italian roots of Modi Apple.

King Island Dairy celebrates people and place in latest commercial

The commercial was built on feedback from consumers about what makes King Island Dairy unique.

Dairy Farmers unveils new master brand campaign

The brand refresh will see more product innovation roll out over the next 12 months.

GSK and Novartis face penalties for misleading consumers on Voltaren products

GSK and Novartis admit that they breached Australian Consumer Law in marketing of Voltaren.

Turning data into information in the age of IoT

How technology has changed the marketing landscape at home and in groceries.

Gigi Hadid slammed for McDonald’s partnership

Social media debates supermodel’s partnership with fast-food giant.

Queensland government bans junk food advertising

The ban will focus on foods with a high salt, sugar and fat content.

GoodnessMe Box expands into kids health foods

Founder Peta Shulman shares how she doubled the business in the last 12 months.

How Thankyou is changing the way consumers view FMCG

Thankyou co-founder Daniel Flynn talks changing mindsets and the power of consumer support.

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