Latest Marketing News - Inside FMCG

Vegemite vs Marmite: How off-field antics dominated the headlines

“Refreshing honesty, self-depreciation and a good sense of humour” – the international PR battle between two iconic spreads.

Poll: Will consumers favour sustainable collectables?

Consumers are more environmentally-conscious than ever, but when it comes to the crunch will they opt for the most sustainable option?

Mondelez ad banned over gender stereotyping

The ASA received 128 complaints about an ad for Philadelphia soft cheese featuring two dads looking after their children.

Gillette Australia launches new razor for sensitive skin

Gillette has enlisted the help of AFL stars to promote its latest product.

Pinterest opening local office to cater to ANZ brands

The social platform hopes to better service local brands such as Woolworths and Mars.

Nestlé Oceania director to chair advertising association

Nestlé Oceania’s director of eBusiness, Strategy and Marketing, Martin Brown, has been elected as chair of AANA.

Can Mondelēz make a mint with ‘mindful snacking’?

Why Mondelēz is trying to get consumers to stop and appreciate the look, smell and texture of their snacks.

Vicks partners with Mission Australia on latest campaign

Vicks’ ‘Touch of Care’ campaign includes a short film about the impact of domestic violence and homelessness.

Woolworths’ Cartology unveils plans for ‘data-led connections’

Cartology will roll out digital screen network and promoted products to help suppliers engage with consumers.

Unilever’s new marketing innovation tool inspired by Tinder

‘Idea swipe’ was developed by Unilever to allows users to make marketing decisions faster.

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