Latest Marketing News - Inside FMCG
OPINION: It is perhaps time to nudge consumers to reconsider their preconceptions and consumption of meat.
Carlton Dry aims to knock Mariah Carey off the top spot this Christmas with their very own comedic Christmas song.
The ACCC still has concerns about the sharing of consumer data with Qantas.
Ministerial Forum on Food Regulation supports changes to health star algorithm and considers expansion to canned and frozen fruits and veg.
By stereotyping, brands are doing more harm than good, repelling the very women they are trying to attract.
Lucie Austin, marketing director of Coca-Cola South Pacific, shares the thinking behind the extended personalisation offering.
Australians embrace Halloween in unique way with retailers reporting uplift in watermelon and pineapple carving.
Is a nod to your biggest rival a wise move, or is it something that should be reserved for those at the top of their game?
Pepsi Max Australia is putting its taste to the test in a new campaign urging consumers to blind taste test the product against a full sugar Coke.
Psychologists found supermarket shoppers confronted with a larger choice range were more likely to make a sub-optimal choice, or none at all.