Latest Marketing News - Inside FMCG

Hennessy XO

Ridley Scott partners with Hennessy on first ad campaign in 15 years

The world famous director has created a series of commercials for Hennessy XO.

AuMake store

AuMake seals deal with Chinese TV shopping channel

The company will have the opportunity to market its products to over 100 million Chinese households.

Coles Little Shop

Coles on the lookout for Australia’s ultimate little shopper

The winner will be awarded with a year’s supply of groceries to the value of $10,000.


Procter & Gamble tries to trademark popular messaging acronyms

Consumer goods giant wants to use acronyms such as “LOL” and “NBD” on soap and detergents.


Coles bag backflip to assist toy giveaway

Coles’ Little Shop giveaway facilitates reusable bag giveaway.


Consumers favour supermarkets over online

Australians valued employees, store presentation, product quality and innovativeness, communications and information security.


Unilever pushes for transparency in influencer marketing

“We need to take urgent action now to rebuild trust before it’s gone forever.”


Packaging perfection – an impossible dream?

Sponsored: Avoiding the pitfalls in packaging.

P&G skyscrapers

P&G: Billions “wasted” on digital ads

P&G CBO: “It’s frankly time to stop giving digital a pass and ask it to grow up.”

Metcash Suning

Suning, Metcash sign agreement

Both companies to target a AU$60 million three-year revenue goal.

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