Latest Marketing News - Inside FMCG

plant-based milks

Dairy industry gears for fight against ‘fake’ milk and meat labels

Industry advocacy group Dairy Connect is calling for a united campaign against ‘fake milk’ and ‘meat’ labels as plant-based alternatives begin to impact local agricultural producers.

Timboon Ice Cream

Timboon Fine Ice Cream adopts new image for 21st birthday

Timboon Fine Ice Cream has unveiled its new look in celebration of its 21st anniversary.

Flybuys launches data arm for business, called Unpacked

Australian loyalty program Flybuys has launched its new data division called Unpacked.

Oreo cookies

Arnott’s vs Mondelez: the battle of the biscuit giants

Arnott’s and Mondelez recently launched new biscuit products at the same time, in differing ways. But who won in store, and what was the impact of the lockdown in Victoria?

Lilydale makes digital connections with virtual masterclass series

Poultry company Lilydale is showcasing the versatility of its free range chicken through a partnership with some well known chefs.

Uncle Ben's

Uncle Ben’s rebrands as Ben’s Originals

Uncle Ben’s Rice is changing its brand name to Ben’s Original and revising its packaging to remove imagery accused of perpetuating racial stereotypes.

Cartology expands media portfolio with Dan Murphy’s screen network

Woolworths-owned media company Cartology is to install a network of 228 digital screens at Dan Murphy’s stores across the country.

Paddle Pop launches koala-shaped version for animal welfare charity

Paddle Pop partners with Wires in koala-shaped dessert.

Barbeques Galore, JBS launch in-store branded fresh Aussie meat trial

Retailer Barbeques Galore and meat processor JBS have formed an unusual collaboration allowing customers to taste meats cooked in stores.

McDonald’s sues Hungry Jack’s over ‘copied’ Big Jack burger

Burger King’s Hungry Jack’s released the new burger in July.