Latest Marketing News - Inside FMCG
The world famous director has created a series of commercials for Hennessy XO.
The company will have the opportunity to market its products to over 100 million Chinese households.
The winner will be awarded with a year’s supply of groceries to the value of $10,000.
Consumer goods giant wants to use acronyms such as “LOL” and “NBD” on soap and detergents.
Coles’ Little Shop giveaway facilitates reusable bag giveaway.
Australians valued employees, store presentation, product quality and innovativeness, communications and information security.
“We need to take urgent action now to rebuild trust before it’s gone forever.”
Sponsored: Avoiding the pitfalls in packaging.
P&G CBO: “It’s frankly time to stop giving digital a pass and ask it to grow up.”
Both companies to target a AU$60 million three-year revenue goal.