Latest Marketing News - Inside FMCG

How plant-based meat is stretching New Zealand’s cultural and legal boundaries

OPINION: It is perhaps time to nudge consumers to reconsider their preconceptions and consumption of meat.

Carlton Dry crooners release Christmas song in celebration of beer

Carlton Dry aims to knock Mariah Carey off the top spot this Christmas with their very own comedic Christmas song.

Consumer watchdog plans to approve Qantas-BP loyalty scheme

The ACCC still has concerns about the sharing of consumer data with Qantas.

Food ministers say Health Star Rating should remain voluntary

Ministerial Forum on Food Regulation supports changes to health star algorithm and considers expansion to canned and frozen fruits and veg.

How stereotyping is costing brands millions of consumers

By stereotyping, brands are doing more harm than good, repelling the very women they are trying to attract.

Coca-Cola Australia adds new e-commerce site as part of ‘most inclusive’ Share a Coke campaign

Lucie Austin, marketing director of Coca-Cola South Pacific, shares the thinking behind the extended personalisation offering.

Halloween: why Aussie FMCG brands should carve their space in the million dollar market

Australians embrace Halloween in unique way with retailers reporting uplift in watermelon and pineapple carving.

Poll: Can referencing your rival help or hinder your brand?

Is a nod to your biggest rival a wise move, or is it something that should be reserved for those at the top of their game?

Pepsi Max goes head-to-head with Coca-Cola in taste challenge

Pepsi Max Australia is putting its taste to the test in a new campaign urging consumers to blind taste test the product against a full sugar Coke.

Can too much choice overload consumers?

Psychologists found supermarket shoppers confronted with a larger choice range were more likely to make a sub-optimal choice, or none at all.

Latest Poll

NSW businesses: Do you expect the bushfire crisis and smoke haze to impact Christmas trading?