Latest Marketing News - Inside FMCG
“Refreshing honesty, self-depreciation and a good sense of humour” – the international PR battle between two iconic spreads.
Consumers are more environmentally-conscious than ever, but when it comes to the crunch will they opt for the most sustainable option?
The ASA received 128 complaints about an ad for Philadelphia soft cheese featuring two dads looking after their children.
Gillette has enlisted the help of AFL stars to promote its latest product.
The social platform hopes to better service local brands such as Woolworths and Mars.
Nestlé Oceania’s director of eBusiness, Strategy and Marketing, Martin Brown, has been elected as chair of AANA.
Why Mondelēz is trying to get consumers to stop and appreciate the look, smell and texture of their snacks.
Vicks’ ‘Touch of Care’ campaign includes a short film about the impact of domestic violence and homelessness.
Cartology will roll out digital screen network and promoted products to help suppliers engage with consumers.
‘Idea swipe’ was developed by Unilever to allows users to make marketing decisions faster.