Latest Marketing News - Inside FMCG

tom1

TOM Organic strips advertising back to basics

The striking campaign is displayed in high traffic areas of Melbourne, Sydney and Brisbane.

keith weed

Unilever’s chief marketing boss to retire

Keith Weed announced his retirement on Friday following 35 years of service at the FMCG giant.

christmas

More UK shoppers considering meat-free alternatives this Christmas

Younger shoppers in particular are planning on experimenting with vegan and vegetarian recipes.

Coca Cola Ad

Coca-Cola kicks off Christmas campaign tour

Exclusive to Australia, the truck tour will feature a nationwide Secret Santa.

image004

Arnott’s pulls at the heartstrings with latest campaign

“Open Something Real” brings people together to share real life connections.

business, marketing

Traders and the lost art

Supercharge your brand by rediscovering the lost science of FMCG marketing.

instagram

Building your business on Instagram

Recent updates to business profiles mean better communication with consumers.

Hennessy XO

Ridley Scott partners with Hennessy on first ad campaign in 15 years

The world famous director has created a series of commercials for Hennessy XO.

AuMake store

AuMake seals deal with Chinese TV shopping channel

The company will have the opportunity to market its products to over 100 million Chinese households.

Coles Little Shop

Coles on the lookout for Australia’s ultimate little shopper

The winner will be awarded with a year’s supply of groceries to the value of $10,000.

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