Latest Marketing News - Inside FMCG

Can too much choice overload consumers?

Psychologists found supermarket shoppers confronted with a larger choice range were more likely to make a sub-optimal choice, or none at all.

Need for speed: Coles launches 30 minute meal plans

Recipes will appear in-store on cards or by scanning QR codes on product displays.

IGA TV campaign focuses on community connections

IGA ad campaign shows how independently-run stores support local communities and suppliers.

Poll: Is it OK to call plant-based food items “meat”?

New Zealand pizza chain warned that its advertising of a “burger pizza” was likely to mislead consumers.

Mojo: the rise and fall of an Australian advertising empire

OPINION: The cornerstone of Mojo’s identity was its ordinariness, rejecting the structured approaches of multinationals.

Four critical foundations to accelerate brand growth

Smart companies develop emotional bonds with customers by creating memories and experiences.

FMCG brands among Aussie icons featured in Australia Post collectables campaign

Arnott’s, Weet-Bix and Vegemite among iconic Aussie products featured in coin collectables campaign.

Woolworths and Qantas overhaul rewards partnership

The retail group has become one of the most popular avenues for Frequent Flyer members to earn points.

Coca-Cola Australia recruits LeBron James for Sprite TVC

The LA Lakers superstar and Sprite ambassador makes light of celebrity endorsements.

Woolworths launches new drought appeal with help of garden collectables

Limited edition sunflower seed kit on sale from this weekend to support drought stricken communities.

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