Latest Marketing News - Inside FMCG

Latest Marketing News - Inside FMCG

Seafood Australia launches campaign to boost sales of local fish

Seafood Industry Australia has launched a marketing campaign ‘Easy As’ to boost sales of local fish, and introduced a flagship brand, Great Australian Seafood.

Woolworths Christmas campaign promotes local producers

Woolworths has launched its Christmas campaign for this year, emphasising the Australian spirit of generosity.

NSW holiday makers can rent a Gin Caravan over summer

Caravan & campervan hiring platform Camplify has teamed with The Botanist Gin to launch a dedicated Gin Caravan for the summer holiday season.

plant-based milks

Dairy industry gears for fight against ‘fake’ milk and meat labels

Industry advocacy group Dairy Connect is calling for a united campaign against ‘fake milk’ and ‘meat’ labels as plant-based alternatives begin to impact local agricultural producers.

Timboon Ice Cream

Timboon Fine Ice Cream adopts new image for 21st birthday

Timboon Fine Ice Cream has unveiled its new look in celebration of its 21st anniversary.

Flybuys launches data arm for business, called Unpacked

Australian loyalty program Flybuys has launched its new data division called Unpacked.

Oreo cookies

Arnott’s vs Mondelez: the battle of the biscuit giants

Arnott’s and Mondelez recently launched new biscuit products at the same time, in differing ways. But who won in store, and what was the impact of the lockdown in Victoria?

Lilydale makes digital connections with virtual masterclass series

Poultry company Lilydale is showcasing the versatility of its free range chicken through a partnership with some well known chefs.

Uncle Ben's

Uncle Ben’s rebrands as Ben’s Originals

Uncle Ben’s Rice is changing its brand name to Ben’s Original and revising its packaging to remove imagery accused of perpetuating racial stereotypes.

Cartology expands media portfolio with Dan Murphy’s screen network

Woolworths-owned media company Cartology is to install a network of 228 digital screens at Dan Murphy’s stores across the country.