Latest Marketing News - Inside FMCG
Seafood Industry Australia has launched a marketing campaign ‘Easy As’ to boost sales of local fish, and introduced a flagship brand, Great Australian Seafood.
Woolworths has launched its Christmas campaign for this year, emphasising the Australian spirit of generosity.
Caravan & campervan hiring platform Camplify has teamed with The Botanist Gin to launch a dedicated Gin Caravan for the summer holiday season.
Industry advocacy group Dairy Connect is calling for a united campaign against ‘fake milk’ and ‘meat’ labels as plant-based alternatives begin to impact local agricultural producers.
Timboon Fine Ice Cream has unveiled its new look in celebration of its 21st anniversary.
Australian loyalty program Flybuys has launched its new data division called Unpacked.
Arnott’s and Mondelez recently launched new biscuit products at the same time, in differing ways. But who won in store, and what was the impact of the lockdown in Victoria?
Poultry company Lilydale is showcasing the versatility of its free range chicken through a partnership with some well known chefs.
Uncle Ben’s Rice is changing its brand name to Ben’s Original and revising its packaging to remove imagery accused of perpetuating racial stereotypes.
Woolworths-owned media company Cartology is to install a network of 228 digital screens at Dan Murphy’s stores across the country.