Latest Marketing News - Inside FMCG
Paddle Pop partners with Wires in koala-shaped dessert.
Retailer Barbeques Galore and meat processor JBS have formed an unusual collaboration allowing customers to taste meats cooked in stores.
Burger King’s Hungry Jack’s released the new burger in July.
Beverage firm Founders First has taken a 50 per cent shareholding and solutions partnership in Torquay Beverage Company by exercising convertible notes.
The Alt Saints works with Birchal on the new equity crowdfunding campaign.
Shoppers can collect 36 Disney+ Ooshies.
Brands are showing an increasing interest in addressing social issues and taking a stand, signalling they won’t be silent and are committed to fight the issue.
Australian meat-pie manufacturer Mrs Mac’s has rolled out a campaign inviting fans to submit their pie recipes.
Victoria Bitter beer has teamed with Australian perfumers to launch a scent for men called ‘Thirst. A scent by VB’.
Lavazza Australia has partnered with language-learning app Duolingo to provide free Italian lessons to customers through complimentary subscriptions.