Latest Marketing News - Inside FMCG

Latest Marketing News - Inside FMCG

Paddle Pop launches koala-shaped version for animal welfare charity

Paddle Pop partners with Wires in koala-shaped dessert.

Barbeques Galore, JBS launch in-store branded fresh Aussie meat trial

Retailer Barbeques Galore and meat processor JBS have formed an unusual collaboration allowing customers to taste meats cooked in stores.

McDonald’s sues Hungry Jack’s over ‘copied’ Big Jack burger

Burger King’s Hungry Jack’s released the new burger in July.

Founders First takes 50 per cent stake in Torquay Beverage

Beverage firm Founders First has taken a 50 per cent shareholding and solutions partnership in Torquay Beverage Company by exercising convertible notes.

Food startup The Alt Saints pledges $1m to help save endangered animals

The Alt Saints works with Birchal on the new equity crowdfunding campaign.

Woolworths collaborates with Disney+ on world-first Ooshie collection

Shoppers can collect 36 Disney+ Ooshies.

Virtuous or virtue signalling? How brands should handle social issues

Brands are showing an increasing interest in addressing social issues and taking a stand, signalling they won’t be silent and are committed to fight the issue.

Mrs Mac’s invites Australians to create their next pie

Australian meat-pie manufacturer Mrs Mac’s has rolled out a campaign inviting fans to submit their pie recipes.

Victoria Bitter teams with perfumers to launch Thirst, a scent for men

Victoria Bitter beer has teamed with Australian perfumers to launch a scent for men called ‘Thirst. A scent by VB’.

Lavazza offers free Italian lessons with new coffee range

Lavazza Australia has partnered with language-learning app Duolingo to provide free Italian lessons to customers through complimentary subscriptions.