Latest Marketing News - Inside FMCG

Latest Marketing News - Inside FMCG

True Aussie brand to extend reach

National Farmers’ Federation and Meat and Livestock Australia partner to expand True Aussie label across more local produce.

Coke brings new brand to Life

Coca-Cola unveils television commercial for newly launched Coke Life.

Coco Joy signs global ambassador

Cricket legend to support Coco Joy’s global campaigns.

Shopper marketing: What’s being activated in market?

Popai and GfK review the shopper marketing activations making it to market.

Lynx shifts brand direction

Lynx launches campaign for grooming suite as part of new brand approach.

Dolmio hijacks dinner

Dolmio campaign to reclaim family meal times from the overuse of technology.

IGA launches Easter campaign

IGA encourages locals to enjoy Easter with integrated campaign.

Shopper marketing: The agency overview

Popai and GfK review the status of agencies and POP suppliers in the shopper marketing space.

EasiYo promotes new product push

EasiYo launches new yogurt maker and TV campaign as it eyes larger scoop of Australian market.

Shopper marketing: The retailer overview

Popai and Gfk review the status of retailers in the shopper marketing space.